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Creative Intelligence
Creative Intelligence
Creative Intelligence
Identity is the most-used angle (40% of classified ads).
Data through October 2026 so far · 1,982 ads from the top 20 advertisers in our ad library
Gaining fastest
Identity
Angle · used by 14 brands this month
+7.6pts
Share of classified angles. October is still running, so shares, not counts, are compared.
Most-used angle
Identity
40%
175 ads · 14 brands+7.6 pts vs September
Most-used hook: curiosity gap (36%)
Format mix
What lasts
Too few ads to compare lifespans.
Median days an ad stays live, all ads we have seen.
What the ad argues. 54.1% of this month's ads carry an angle label.
How the ad opens. 53.8% of this month's ads carry a hook label.
The creative idea. Only 28.1% of ads carry a concept label, so read these as directional.
21.9% of ads carry an offer. Offers with at least 100 ads seen, all time.
Too few ads with an offer to compare how long they run.
October is still running.
Your turn
See how your own store's creative stacks up against everything above. Run a free audit and get an AI-generated plan to close the gaps.
Audit my store with Omniconvert Commander(opens in a new tab)Step 2: install Omniconvert Commander from the Shopify App StoreNew concepts
Each count is the concept's ads in the latest month we hold, across the market. The change is this month's share of classified concepts against September.
