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Ecommerce Benchmark · Free Shopify audit by Omniconvert

Leaderboard / Luxury & Jewelry

appleby.ie

Luxury & Jewelry · Ireland · Audited

appleby.ie, a Luxury & Jewelry store, scores 65 out of 100, from the 4 of 6 areas we could measure. That ranks #34 of 68 scored Luxury & Jewelry stores, and #589 of 1,387 overall. Stores measured on more areas rank above it. Both ranks are shared: 2 other stores in its industry and 20 overall have the same score, measured on as many areas.

Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →

By area

The line marks the median of scored Luxury & Jewelry stores.

  • Ads & creative

    65

    Industry median 59, from 59 stores

  • Positioning

    50

    Industry median 50, from 62 stores

  • Reviews

    70

    Industry median 66, from 40 stores

  • AI visibility

    Not measured

    Industry median 76, from 61 stores

  • AI checkout

    76

    Industry median 61, from 67 stores

  • Conversion basics

    Not measured

    Industry median 55, from 8 stores

Questions

What does appleby.ie's score mean?

It is the average of the areas we could measure, out of 100. For appleby.ie that is 4 of 6. The median across scored Luxury & Jewelry stores is 60.

What is measured?

Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.

When was it audited?

On 21 Oct 2026. Scores change when a store is audited again.

How does it compare with other Luxury & Jewelry stores?

It scores higher than 48 of the other 67 scored Luxury & Jewelry stores, and level with 4.