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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Fashion & Apparel
Fashion & Apparel · UK · Audited
brownsfashion.com, a Fashion & Apparel store, scores 62 out of 100, from the 4 of 6 areas we could measure. That ranks #216 of 429 scored Fashion & Apparel stores, and #675 of 1,459 overall. Stores measured on more areas rank above it. Both ranks are shared: 10 other stores in its industry and 34 overall have the same score, measured on as many areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Fashion & Apparel stores.
Ads & creative
74
Industry median 61, from 359 stores
Positioning
Not measured
Industry median 50, from 342 stores
Reviews
36
Industry median 60, from 261 stores
AI visibility
73
Industry median 73, from 402 stores
AI checkout
64
Industry median 58, from 419 stores
Conversion basics
Not measured
Industry median 47, from 53 stores
It is the average of the areas we could measure, out of 100. For brownsfashion.com that is 4 of 6. The median across scored Fashion & Apparel stores is 60.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 273 of the other 428 scored Fashion & Apparel stores, and level with 21.