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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Fashion & Apparel
Fashion & Apparel · UK · Audited
hollandcooper.com, a Fashion & Apparel store, scores 59 out of 100, from the 4 of 6 areas we could measure. That ranks #293 of 461 scored Fashion & Apparel stores, and #915 of 1,738 overall. Stores measured on more areas rank above it. Both ranks are shared: 13 other stores in its industry and 27 overall have the same score, measured on as many areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Fashion & Apparel stores.
Ads & creative
65
Industry median 62, from 395 stores
Positioning
52
Industry median 50, from 358 stores
Reviews
Not measured
Industry median 60, from 282 stores
AI visibility
55
Industry median 73, from 432 stores
AI checkout
63
Industry median 62, from 448 stores
Conversion basics
Not measured
Industry median 48, from 56 stores
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For hollandcooper.com that is 4 of 6. The median across scored Fashion & Apparel stores is 61.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 30 Oct 2026. Scores change when a store is audited again.
It scores higher than 169 of the other 460 scored Fashion & Apparel stores, and level with 30.