Leaderboard / Fashion & Apparel
howlerbros
Fashion & Apparel · US · Audited
howlerbros.com, a Fashion & Apparel store, scores 68 out of 100, from the 3 of 6 areas we could measure. That ranks #5 of 17 Fashion & Apparel stores measured on the same 3 areas, and #16 of 69 such stores overall. Both ranks are shared: 1 other store in its industry and 3 overall have the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
By area
The line marks the median of scored Fashion & Apparel stores.
Ads & creative
61
Industry median 62, from 397 stores
Positioning
Not measured
Industry median 50, from 358 stores
Reviews
Not measured
Industry median 60, from 283 stores
AI visibility
69
Industry median 73, from 433 stores
AI checkout
79
Industry median 62, from 449 stores
Conversion basics
Not measured
Industry median 48, from 57 stores
Questions
What does howlerbros.com's score mean?
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For howlerbros.com that is 3 of 6. The median across scored Fashion & Apparel stores is 61.
What is measured?
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
When was it audited?
On 20 Oct 2026. Scores change when a store is audited again.
How does it compare with other Fashion & Apparel stores?
It scores higher than 11 of the other 16 Fashion & Apparel stores measured on the same 3 areas, and level with 1.