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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Luxury & Jewelry
Luxury & Jewelry · UK · Audited
lunns.com, a Luxury & Jewelry store, scores 69 out of 100, from the 4 of 6 areas we could measure. That ranks #33 of 77 scored Luxury & Jewelry stores, and #551 of 1,561 overall. Stores measured on more areas rank above it. The overall rank is shared: 13 other stores have the same score, measured on as many areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Luxury & Jewelry stores.
Ads & creative
53
Industry median 59, from 64 stores
Positioning
Not measured
Industry median 50, from 62 stores
Reviews
83
Industry median 65, from 47 stores
AI visibility
73
Industry median 76, from 70 stores
AI checkout
72
Industry median 61, from 76 stores
Conversion basics
Not measured
Industry median 55, from 8 stores
It is the average of the areas we could measure, out of 100. For lunns.com that is 4 of 6. The median across scored Luxury & Jewelry stores is 62.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 66 of the other 76 scored Luxury & Jewelry stores, and level with 1.