Loading the store's score card
Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Petcare · UK · Audited
naturesgrub.co.uk, a Petcare store, scores 70 out of 100, from the 2 of 6 areas we could measure. That ranks #2 of 3 Petcare stores measured on the same 2 areas, and #40 of 110 such stores overall. Both ranks are shared: 1 other store in its industry and 8 overall have the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Petcare stores.
Ads & creative
Not measured
Industry median 61, from 14 stores
Positioning
Not measured
Industry median 50, from 12 stores
Reviews
Not measured
Industry median 67, from 9 stores
AI visibility
68
Industry median 77, from 18 stores
AI checkout
72
Industry median 66, from 20 stores
Conversion basics
Not measured
Industry median 45, from 5 stores
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For naturesgrub.co.uk that is 2 of 6. The median across scored Petcare stores is 65.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 0 of the other 2 Petcare stores measured on the same 2 areas, and level with 1.