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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Sports & Outdoors
Sports & Outdoors · Ireland · Audited
outdooradventurestore.ie, a Sports & Outdoors store, scores 60 out of 100, from the 3 of 6 areas we could measure. That ranks #3 of 5 Sports & Outdoors stores measured on the same 3 areas, and #87 of 169 such stores overall. The overall rank is shared: 17 other stores have the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Sports & Outdoors stores.
Ads & creative
62
Industry median 60, from 83 stores
Positioning
50
Industry median 50, from 76 stores
Reviews
Not measured
Industry median 65, from 51 stores
AI visibility
Not measured
Industry median 70, from 85 stores
AI checkout
68
Industry median 62, from 96 stores
Conversion basics
Not measured
Industry median 52, from 8 stores
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For outdooradventurestore.ie that is 3 of 6. The median across scored Sports & Outdoors stores is 63.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 2 of the other 4 Sports & Outdoors stores measured on the same 3 areas.