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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Sports & Outdoors
Sports & Outdoors · UK · Audited
shop.statsports.com, a Sports & Outdoors store, scores 61 out of 100, from the 4 of 6 areas we could measure. That ranks #52 of 99 scored Sports & Outdoors stores, and #747 of 1,561 overall. Stores measured on more areas rank above it. Both ranks are shared: 5 other stores in its industry and 48 overall have the same score, measured on as many areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Sports & Outdoors stores.
Ads & creative
65
Industry median 60, from 83 stores
Positioning
Not measured
Industry median 50, from 77 stores
Reviews
48
Industry median 65, from 51 stores
AI visibility
52
Industry median 70, from 85 stores
AI checkout
79
Industry median 62, from 96 stores
Conversion basics
Not measured
Industry median 52, from 8 stores
It is the average of the areas we could measure, out of 100. For shop.statsports.com that is 4 of 6. The median across scored Sports & Outdoors stores is 62.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 40 of the other 98 scored Sports & Outdoors stores, and level with 7.