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Ecommerce Benchmark · Free Shopify audit by Omniconvert

Leaderboard / Health & Wellness

supplementsuperstores.com

Health & Wellness · US · Audited

supplementsuperstores.com, a Health & Wellness store, scores 60 out of 100, from the 3 of 6 areas we could measure. That ranks #63 of 121 Health & Wellness stores measured on the same 3 areas, and #87 of 169 such stores overall. Both ranks are shared: 11 other stores in its industry and 17 overall have the same score on the same areas.

Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →

By area

The line marks the median of scored Health & Wellness stores.

  • Ads & creative

    57

    Industry median 60, from 243 stores

  • Positioning

    51

    Industry median 50, from 232 stores

  • Reviews

    Not measured

    Industry median 63, from 79 stores

  • AI visibility

    Not measured

    Industry median 75, from 141 stores

  • AI checkout

    74

    Industry median 70, from 265 stores

  • Conversion basics

    Not measured

    Industry median 46, from 36 stores

Questions

What does supplementsuperstores.com's score mean?

It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For supplementsuperstores.com that is 3 of 6. The median across scored Health & Wellness stores is 61.

What is measured?

Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.

When was it audited?

On 23 Oct 2026. Scores change when a store is audited again.

How does it compare with other Health & Wellness stores?

It scores higher than 47 of the other 120 Health & Wellness stores measured on the same 3 areas, and level with 11.