Loading the store's score card
Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Other · UK · Audited
tofs.com, filed under Other, scores 63 out of 100, from the one area we could measure. That ranks #2 of 6 stores measured on the same single area. Fewer than 3 stores filed under Other were measured on the same single area, so it has no industry rank yet. The overall rank is shared: 1 other store has the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored stores filed under Other.
Ads & creative
Not measured
Median 61, from 19 stores
Positioning
Not measured
Median 50, from 13 stores
Reviews
63
Median 64, from 18 stores
AI visibility
Not measured
Median 71, from 26 stores
AI checkout
Not measured
Median 63, from 28 stores
Conversion basics
Not measured
Median 46, from 7 stores
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For tofs.com that is 1 of 6. The median across scored stores filed under Other is 62.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 4 Aug 2026. Scores change when a store is audited again.
Fewer than 3 stores filed under Other were measured on the same single area, so a comparison would not be fair yet.