toysrus.com
toysrus.com, a Toys & Hobbies Shopify store based in United States, scores 53/100 on the Ecommerce Benchmark, ranking #10 of 22 stores in its category and #423 of 1156 stores overall. Last audited August 4, 2026.
53/100
MidScored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
Section Breakdown
Creative & Ads
Mid
Reviews & UGC
Poor
AI Visibility
Good
Agentic Commerce
Good
Competitor Synthesis
Mid
CRO Audit
Not measured
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Frequently asked questions
What does toysrus.com's Ecommerce Benchmark score mean?+
toysrus.com scores 53 out of 100, based on a benchmark across Creative & Ads, Reviews & UGC, AI Visibility, Agentic Commerce, Competitor Synthesis, and CRO, benchmarked against real competitor stores in its category and country.
How is the Ecommerce Benchmark score calculated?+
Scores are calculated across 6 areas of Shopify store performance, each compared to real competitor stores in the same category and country. Full methodology: https://ecommercebenchmark.ai/methodology.
When was toysrus.com last audited?+
This store's benchmark was last updated on August 4, 2026. There's no fixed refresh schedule. The score reflects the most recent audit run, and anyone can re-run the audit on this domain at any time.
How does toysrus.com compare to other Toys & Hobbies stores?+
toysrus.com ranks #10 of 22 benchmarked Toys & Hobbies stores, and #423 of 1156 stores across all categories.
What is the Ecommerce Benchmark?+
The Ecommerce Benchmark is a free competitive scoring tool from Omniconvert that ranks Shopify stores across 6 areas, Creative & Ads, Reviews & UGC, AI Visibility, Agentic Commerce, Competitor Synthesis, and CRO, benchmarked against real competitors in category and country.