zippo
Other · Ireland · Audited
zippo.ie, filed under Other, scores 64 out of 100, from the 3 of 6 areas we could measure. That ranks #1 of 4 stores filed under Other measured on the same 3 areas, and #29 of 69 such stores overall. The overall rank is shared: 6 other stores have the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
By area
The line marks the median of scored stores filed under Other.
Ads & creative
50
Median 61, from 19 stores
Positioning
Not measured
Median 50, from 13 stores
Reviews
Not measured
Median 64, from 18 stores
AI visibility
73
Median 71, from 26 stores
AI checkout
79
Median 63, from 28 stores
Conversion basics
Not measured
Median 46, from 7 stores
Questions
What does zippo.ie's score mean?
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For zippo.ie that is 3 of 6. The median across scored stores filed under Other is 62.
What is measured?
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
When was it audited?
On 21 Oct 2026. Scores change when a store is audited again.
How does it compare with the other stores filed under Other?
It scores higher than 3 of the other 3 stores filed under Other measured on the same 3 areas.