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Industry benchmarks

Beauty & Personal Care Shopify Benchmarks

Median scores across 58 audited Beauty & Personal Care Shopify stores. Use them to see where a store stands versus its category.

59
Median overall score
Mid · out of 100

Median by area

Creative & Ads
67
16 stores measured
Reviews & UGC
44
24 stores measured
AI Visibility
73
54 stores measured
Agentic Commerce
62
55 stores measured
Competitor Synthesis
50
28 stores measured
CRO Audit
55
38 stores measured

Top Beauty & Personal Care performers

  1. 1drsambunting.com74
  2. 2eu.wonderskin.com71
  3. 3glossier.com68
  4. 4muscintime.fr68
  5. 5creedfragrances.co.uk67