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hurst-iw
Home & Furniture · UK · Audited
hurst-iw.co.uk, a Home & Furniture store, scores 66 out of 100, from the 3 of 6 areas we could measure. That ranks #5 of 8 Home & Furniture stores measured on the same 3 areas, and #45 of 98 such stores overall. The overall rank is shared: 3 other stores have the same score on the same areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
By area
The line marks the median of scored Home & Furniture stores.
Ads & creative
Not measured
Industry median 63, from 165 stores
Positioning
Not measured
Industry median 50, from 143 stores
Reviews
58
Industry median 63, from 118 stores
AI visibility
70
Industry median 73, from 153 stores
AI checkout
71
Industry median 65, from 184 stores
Conversion basics
Not measured
Industry median 49, from 13 stores
Questions
What does hurst-iw.co.uk's score mean?
It is a weighted average of the areas we could measure, out of 100. Ads & creative and conversion basics count most. For hurst-iw.co.uk that is 3 of 6. The median across scored Home & Furniture stores is 62.
What is measured?
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
When was it audited?
On 21 Oct 2026. Scores change when a store is audited again.
How does it compare with other Home & Furniture stores?
It scores higher than 3 of the other 7 Home & Furniture stores measured on the same 3 areas.