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Leaderboard
By area
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Loading the store's score card
Leaderboard
Ads & creative
Positioning
Reviews
AI visibility
AI checkout
Conversion basics
Leaderboard / Beauty & Personal Care
Beauty & Personal Care · Ireland · Audited
voya.ie, a Beauty & Personal Care store, scores 72 out of 100, from the 4 of 6 areas we could measure. That ranks #71 of 267 scored Beauty & Personal Care stores, and #530 of 1,461 overall. Stores measured on more areas rank above it. The overall rank is shared: 1 other store has the same score, measured on as many areas.
Scored using Omniconvert’s benchmark methodology, built on 13 years of CRO research across 70,000+ experiments. See full methodology →
The line marks the median of scored Beauty & Personal Care stores.
Ads & creative
72
Industry median 63, from 167 stores
Positioning
54
Industry median 50, from 157 stores
Reviews
Not measured
Industry median 61, from 125 stores
AI visibility
84
Industry median 75, from 248 stores
AI checkout
79
Industry median 64, from 258 stores
Conversion basics
Not measured
Industry median 54, from 56 stores
It is the average of the areas we could measure, out of 100. For voya.ie that is 4 of 6. The median across scored Beauty & Personal Care stores is 63.
Six areas: ads and creative, positioning against competitors, reviews, conversion basics, visibility in AI answer engines, and whether an AI agent can check out. An area with no data is shown as not measured, never as zero.
On 21 Oct 2026. Scores change when a store is audited again.
It scores higher than 226 of the other 266 scored Beauty & Personal Care stores, and level with 6.